Viz vs Scrunch
Scrunch - formerly Scrunch AI, acquired by Sitecore in June 2026 - is one of the few visibility platforms that pairs engine monitoring with real-time AI bot crawl data, and its logo wall shows it. Viz is built on the same two-sided conviction, delivered as a WordPress plugin with a free floor. Here is the honest comparison.
What Scrunch does well.
The two-sided view, validated
Scrunch combines outside-in engine querying with a real-time feed of AI bot crawl activity and site health diagnostics. That both-sides architecture is the right one, and Scrunch got there early at enterprise scale.
Enterprise credibility
Lenovo, Skims, Crunchbase, Penn State, SOC 2 Type II, and now Sitecore’s $225M acquisition behind it. For large organizations, that is exactly the safety a platform choice needs.
Persona and geo benchmarking
Tracking how answers differ by buyer persona, topic, and geography is a sophisticated cut most tools do not offer, and for global brands it is often the analysis that matters most.
Viz and Scrunch, side by side.
| Viz | Scrunch | |
|---|---|---|
| Built for | WordPress site owners and the teams behind them | Mid-market and enterprise brands, now inside the Sitecore ecosystem |
| Where it lives | A plugin in your wp-admin, plus a cloud dashboard | A standalone SaaS platform with a data API; no mention of a WordPress plugin as of Aug 2026 |
| AI answer tracking | 10 prompts on 4 engines daily on Lite ($99); 20 prompts on 8 engines on Pro, with per-model breakdowns | Prompt-level tracking across ChatGPT, Perplexity, Claude, Gemini, and Copilot, with persona and geo cuts |
| AI bots on your server | Free plugin logs every request server-side: per-URL crawl data, request log, coverage | Real-time AI bot crawl feed with health diagnostics |
| Content | 10 to 50 reviewed articles/mo, written from your own AI-traffic evidence, delivered into Posts → Drafts and tracked per piece | Diagnostics and an Agent Experience Platform for serving AI-optimized content; no mention of generating drafts as of Aug 2026 |
| AI-referred conversions | Purchases, bookings, leads and sign-ups credited to each AI assistant, captured inside WordPress from your commerce and form plugins; free on every plan | No mention of AI-referred conversion attribution on their site as of Aug 2026 |
| Tools for AI agents | WebMCP tools on every page (describe, contact, and WooCommerce shopping tools), /ai-contact/, capability map and agent requests; free | Agent Experience Platform serves machine-readable versions of your pages to agents; no mention of an endpoint agents can submit |
| AI bot control | Per-bot blocking with robots.txt plus server-level 403s and a verification probe | No mention of bot blocking on their site as of Aug 2026 |
| Entry price | Free forever; paid from $99/site/mo | Starter $300/mo ($250/mo annual); Growth $500/mo |
| Free to start | Free plan, no credit card | 7-day free trial; no free tier |
Scrunch details verified against Scrunch's public pages as of August 2026; their pricing and features may have changed since. Scrunch is a trademark of its owner; Viz is not affiliated with or endorsed by them. Spotted something out of date? Tell us and we'll fix it.
Same conviction, different weight class.
A plugin, not a platform migration
Scrunch’s crawl visibility comes from an enterprise platform; Viz’s comes from the plugin already sitting at your WordPress origin. Install, and the request log, per-URL crawl data, and coverage views populate on their own - free.
Watching bots vs governing them
Both products show you AI bot activity in something close to real time. Viz also hands you the levers: per-bot blocks with layered robots.txt and server-level 403s, plus a probe that verifies your CDN is not quietly letting blocked bots through.
A tenth of the entry price
Scrunch starts at $300/mo with a 7-day trial. Viz starts free forever, and its $99 Lite tier includes multi-engine tracking and ten reviewed articles a month. For a single WordPress site, the economics are not close.
Who should pick which.
Pick Scrunch if: you are a mid-market or enterprise brand - especially one in or entering the Sitecore ecosystem - that needs persona and geography-level answer analysis, a data API, and enterprise compliance across many properties.
Pick Viz if: your site runs on WordPress and you want the same two-sided visibility architecture, plus bot control, a content pipeline, and conversions credited per assistant, at site-owner prices: free to see and to count, $99 to compete.
Viz vs Scrunch, asked plainly.
Scrunch also sees AI bot crawl traffic. How is Viz different?
The architecture conviction is the same: you cannot explain AI answers without seeing AI crawls. The differences are practical. Viz collects at the WordPress origin via a plugin (free, about 2ms per request) and pairs the view with per-bot blocking and a content pipeline; Scrunch collects into an enterprise platform with persona and geo answer analysis and a data API, starting at $300/mo. WordPress site owners get the two-sided view from Viz for free; enterprise multi-property teams get theirs from Scrunch with enterprise trimmings.
Does the Sitecore acquisition change anything?
Scrunch says it continues to operate as a standalone platform, and as of August 2026 that is what its site reflects. The acquisition mainly signals where it is headed: deeper into the enterprise DXP world Sitecore serves. If that is your world, it is a point in Scrunch’s favor. If you run WordPress, it is a reasonable moment to prefer a tool whose roadmap is WordPress-first.
See your AI traffic before you pick anything.
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