Viz vs OtterlyAI
OtterlyAI made AI search monitoring affordable: $29/mo gets you real prompt tracking, and its new Agent Analytics reads server logs on higher tiers. Viz approaches from the other side - the server-side view is the free plugin, and monitoring, control, and content build on top of it. Here is how they compare.
What OtterlyAI does well.
The cheapest credible start
At $29/mo for 15 prompts across four engines, Otterly’s Lite plan is the lowest-priced serious entry in the category, and unlimited team members on every plan keeps it that way as you grow.
GEO audits at real scale
Thousands of URL audits per month for crawlability and AI-readiness, even on the entry plan. As a batch diagnostic across a big site, that is a genuinely strong offer.
Capital-efficient and shipping
Bootstrapped, a Gartner Cool Vendor, 4.8 on G2, and still launching major features - Agent Analytics arrived in August 2026. A small team punching well above its weight.
Viz and OtterlyAI, side by side.
| Viz | OtterlyAI | |
|---|---|---|
| Built for | WordPress site owners and the teams behind them | Budget-conscious marketing teams and agencies |
| Where it lives | A plugin in your wp-admin, plus a cloud dashboard | A standalone SaaS dashboard; no mention of a WordPress plugin as of Aug 2026 |
| AI answer tracking | 10 prompts on 4 engines daily on Lite ($99); 20 prompts on 8 engines on Pro, with per-model breakdowns | 15 prompts on 4 engines at $29/mo; 100 at $189; 400 at $489; extra engines are add-ons |
| AI bots on your server | Free plugin logs every request server-side: per-URL crawl data, request log, coverage | Agent Analytics reads your server logs, from the $189/mo Standard plan (200k events/mo) |
| Content | 10 to 50 reviewed articles/mo, written from your own AI-traffic evidence, delivered into Posts → Drafts and tracked per piece | Audits and GEO recommendations; no mention of content generation as of Aug 2026 |
| AI-referred conversions | Purchases, bookings, leads and sign-ups credited to each AI assistant, captured inside WordPress from your commerce and form plugins; free on every plan | No AI-referred conversion attribution described on the pages we could verify as of Aug 2026 |
| Tools for AI agents | WebMCP tools on every page (describe, contact, and WooCommerce shopping tools), /ai-contact/, capability map and agent requests; free | No agent-facing endpoint described on the pages we could verify as of Aug 2026; Agent Analytics observes bot visits |
| AI bot control | Per-bot blocking with robots.txt plus server-level 403s and a verification probe | No mention of bot blocking on their site as of Aug 2026 |
| Entry price | Free forever; paid from $99/site/mo | $29/mo Lite; $189/mo Standard; $489/mo Premium |
| Free to start | Free plan, no credit card | Free trial, no commitment |
OtterlyAI details verified against OtterlyAI's public pages as of August 2026; their pricing and features may have changed since. OtterlyAI is a trademark of its owner; Viz is not affiliated with or endorsed by them. Spotted something out of date? Tell us and we'll fix it.
Where the server-side view comes from matters.
Origin truth vs log ingestion
Otterly’s Agent Analytics is real server-log analysis - on the $189/mo tier, fed by logs you arrange to send it. Viz records every request at the origin the moment WordPress serves it: nothing to export, no event caps, and it is part of the free plugin.
Seeing is half; deciding is the other half
Both tools can show you AI bot traffic. Viz also lets you act on it: block training crawlers per-bot with layered robots.txt and server-level 403s, then verify the block is actually holding.
Audits point, the pipeline ships
Otterly’s GEO audits tell you what to fix. Viz’s readability monitors do that on a schedule - and the content pipeline goes further, delivering reviewed drafts targeted at the gaps and tracking each published piece for crawls, citations, and referrals.
Who should pick which.
Pick OtterlyAI if: you want the cheapest way to start tracking AI answers seriously, you value bulk URL audits across a large site, and $29/mo is the budget. Otterly is the best low-cost entry in the category.
Pick Viz if: your site runs on WordPress and you would rather start with the free server-side picture, add multi-engine tracking at $99 when ready, and have the same tool block bad bots, publish evidence-driven content, and credit each purchase, booking and lead to the assistant that sent it.
Viz vs OtterlyAI, asked plainly.
Otterly is cheaper than Viz Lite. What am I paying for?
A different starting point. Otterly’s $29 Lite is answer monitoring: 15 prompts, four engines, plus URL audits. Viz’s $99 Lite includes daily tracking on four engines and ten reviewed articles a month delivered into WordPress, on top of a free plugin that already gives you server-side AI traffic analytics and bot control. If all you want is monitoring, Otterly is honestly cheaper. If you want the loop - see, control, publish, prove - Viz packs it into one price.
Both have server-side AI bot analytics now. Same thing?
Same goal, different plumbing. Otterly’s Agent Analytics (launched August 2026) analyzes server logs you feed it, starting on the $189/mo plan with monthly event caps. Viz is a WordPress plugin, so it logs at the origin with about 2ms of overhead - every request, no log pipeline, no event budget, on the free plan. If your site is not on WordPress, Otterly’s approach is the one available to you.
See your AI traffic before you pick anything.
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