Viz vs Profound
Profound is the best-known platform for tracking how AI engines talk about brands, built for enterprise marketing teams and backed accordingly. Viz is the AI revenue platform that lives inside WordPress: it tracks AI answers too, pairs that with the server-side crawl data and content pipeline your site already generates evidence for, and credits the purchases, bookings and leads each assistant sends. Here is where each one fits.
What Profound does well.
Prompt-volume demand data
Profound measures how often people actually ask AI engines about a topic - demand data most tools in the category simply do not have. For prioritizing what to win, that dataset is genuinely valuable.
Built for enterprise
SSO, SOC 2, multi-seat workflows, and a customer list with names like US Bank, Indeed, and MongoDB. If procurement is part of your buying process, Profound is built to pass it.
Agents that act
Beyond monitoring, Profound sells autonomous marketing agents that execute work from its findings, metered by credits. It is one of the few in the category selling action, not just dashboards.
Viz and Profound, side by side.
| Viz | Profound | |
|---|---|---|
| Built for | WordPress site owners and the teams behind them | Enterprise and mid-market brand teams |
| Where it lives | A plugin in your wp-admin, plus a cloud dashboard | A standalone SaaS dashboard; no mention of a WordPress plugin as of Aug 2026 |
| AI answer tracking | 10 prompts on 4 engines daily on Lite ($99); 20 prompts on 8 engines on Pro, with per-model breakdowns | Starter ($99/mo, billed yearly) tracks ChatGPT only with 50 prompts; more engines start at Growth ($399/mo) |
| AI bots on your server | Free plugin logs every request server-side: per-URL crawl data, request log, coverage | Agent Analytics tracks AI bot crawl patterns on paid plans |
| Content | 10 to 50 reviewed articles/mo, written from your own AI-traffic evidence, delivered into Posts → Drafts and tracked per piece | Autonomous agents execute marketing tasks, metered by credits |
| AI-referred conversions | Purchases, bookings, leads and sign-ups credited to each AI assistant, captured inside WordPress from your commerce and form plugins; free on every plan | No mention of AI-referred conversion attribution on their site as of Aug 2026 |
| Tools for AI agents | WebMCP tools on every page (describe, contact, and WooCommerce shopping tools), /ai-contact/, capability map and agent requests; free | No mention of an agent-facing endpoint for your site; their Agents automate marketing tasks, not visitor actions |
| AI bot control | Per-bot blocking with robots.txt plus server-level 403s and a verification probe | No mention of bot blocking on their site as of Aug 2026 |
| Entry price | Free forever; paid from $99/site/mo | $99/mo billed yearly (ChatGPT only); $399/mo for multi-engine |
| Free to start | Free plan, no credit card | Free trial on Growth; no free plan mentioned as of Aug 2026 |
Profound details verified against Profound's public pages as of August 2026; their pricing and features may have changed since. Profound is a trademark of its owner; Viz is not affiliated with or endorsed by them. Spotted something out of date? Tell us and we'll fix it.
What changes when the tool lives in your WordPress.
Nothing to integrate
Viz is a plugin: install it and the crawl data, the dashboards, and the delivered drafts are all in the wp-admin you already use. No log pipelines, no separate portal for the team to forget about.
The $99 tiers are not alike
At $99, Profound tracks one engine. Viz Lite tracks four engines daily, includes ten reviewed articles a month, readability monitors, and the full server-side picture - because the plugin does the heavy lifting your subscription would otherwise pay for.
The loop closes on your site
Viz turns crawl evidence into drafts, drafts into published pages, and published pages into proof: crawled, cited, visited, converted, reported every morning. Monitoring is one quarter of that loop.
Who should pick which.
Pick Profound if: you are an enterprise brand with multiple teams, you want prompt-volume demand data and agent automation, and SSO and SOC 2 are requirements, not nice-to-haves. Profound is the category’s enterprise standard for a reason.
Pick Viz if: your site runs on WordPress and you want the whole job done there: see the AI traffic you already get, track the answers, publish the content, and prove what it earned down to the order or the lead - starting free, at $99 when you upgrade.
Viz vs Profound, asked plainly.
Is Viz an alternative to Profound for WordPress sites?
For WordPress sites, yes. Both track how AI engines answer your buyers’ questions across multiple models. Viz adds what a plugin can uniquely do: server-side logs of every AI bot visit, per-bot blocking, and reviewed article drafts delivered straight into Posts → Drafts. Profound adds what an enterprise platform does: prompt-volume demand data, agent automation, and enterprise compliance. The right choice mostly follows from which of those lists you need.
How does pricing actually compare?
Both have a $99 entry tier, but they contain different things: Profound’s Starter ($99/mo billed yearly as of August 2026) tracks 50 prompts on ChatGPT only, while Viz Lite ($99/site/mo, $79 billed yearly) tracks 10 prompts daily across four engines and includes ten reviewed articles a month plus everything the free plugin does. Profound’s multi-engine Growth plan is $399/mo; Viz Pro at $499 adds 8 engines, 50 articles, and full audits. Viz also has a free-forever plan; Profound lists a trial on Growth.
See your AI traffic before you pick anything.
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